PRESS START
a 248 founder's story

The Story I Brought
to Class Today.

A life in scrolls — from a small town in Poland to a kindergarten classroom in Chicago, with stops at a basketball court, a college pennant, an Under Armour office, and a leap. Press start.

scroll
1988 → 1993
Chapter 1
where it began

Born in Poland. Five years later, Chicago.

I was born in Poland and lived there until I was five. Then my parents brought us to the Chicagoland area — and we've been here ever since.

I don't remember much of those first five years. I've been back a few times since, and I always come away with the same thought: life can change a lot, even when you're a little kid. Especially when you're a little kid.

photo slot · ~1991
(family · Poland)
before Chicago
science active
Chapter 2
growing up Chicagoland

Sports, science, and a ball that wouldn't let me go.

I loved sports. I loved science. I loved being active. But the thing that stuck the longest was basketball.

It's because the game asks for both — mental toughness *and* physical toughness, with elegance on top. It's a beautiful sport that tests you in every way possible. Just like life does. So in a real way, it helped shape who I've become.

Alex on a basketball court at golden hour.
still hooping.
Chapter 3
two teachers

The court taught me one thing. My parents taught me the rest.

Basketball taught discipline. The court doesn't lie — you put the work in or the game tells you. That part stayed with me.

But the bigger teachers were at home. I watched my parents work the tough jobs, the unglamorous ones. I got to see, with my own eyes, how far someone can come — landing in a country they didn't grow up in, building a life from scratch, buying a home, and putting my brother and me through college.

That kind of distance — Poland to that — doesn't happen by accident. It's the most powerful thing I've ever watched.

"You watch your parents do hard things long enough, and you start understanding what's actually possible."
Chapter 4
college years
VALPO

College, and the summer I was a gardener.

Valparaiso University. That's where I went, and where the work started piling up — for real, not in theory.

My first real job was as a gardener in the summer. After that, I picked up everything I could get my hands on: the Park District. A PR firm. Each job taught me a different muscle.

summer gardener park district PR firm + everything else
photo slot · college era
(VU · early 20s)
Valpo days
5 years · 5 lessons
Chapter 5
the brand years

Five jobs. Five different lessons.

After college, the path wasn't a straight line — it was a sequence of doors. Some I walked through. Some opened only because I'd worked the one before.

At Under Armour — the brand years.
the UA era
01
Gardener
Showing up. Doing the unglamorous work without anyone watching.
02
Park District
Public spaces. How a community works when nobody's in charge of the experience.
03
PR firm
How stories actually move through the world. Who hears them. Why.
04
Under Armour
What it looks like when a brand commits at scale. The discipline of building something millions of people touch.
05
Media search org
How talent and platforms connect — and how broken that pipeline still is for most people.
LEAP!
Chapter 6
the leap

And then the company was acquired.

The last job I held got bought. It was the kind of moment that hands you the question quietly: *what now?*

The answer didn't take long. Because by then I had a thesis — built up across every one of those five jobs — and it wouldn't sit still anymore.

"Work is changing. The way we do it is changing. I want to highlight that change — and put a spotlight on the people pushing it."
→ now & next
Chapter 7
now & next

So I built 248.

248 is building a creator operating system — one that, through conversation and connection, manufactures opportunities for the growth of the people who support and participate within it.

It's the grown-up version of the portfolio I handed to a roomful of six-year-olds today. Theirs is paper and crayon. Ours is a network — where every story finds its people, every pursuit finds its room, and every conversation has a chance to become the next opportunity.

Conversation. Connection. Opportunity.
Alex with his family — the people behind the work.
the people behind the work
248
Alex hiking with his son in the mountains.
the chapters yet to come
May 1, 2026 · Bennett Day Senior Kindergarten

And today, I told this story to a room of six-year-olds.

Because they're the ones who get to write the next chapters. Each of them got their first portfolio today — a small book with three drawings: who they are, what they love, and what they want to be. The same three answers that, scrolled together, become a life.

The story isn't done. Yours isn't either.

— Alex