248 Collective
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Wellness for Lawyers: How a Niche Found Jonathan Z. Cohen
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He was doing the work long before he had an audience. Then one reframed email changed who it was for. Jonathan Z. Cohen on depth over breadth, and the ...

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A Coach’s Kid
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Kieron Frazier grew up inside the machinery of the NFL. What it taught him about loyalty, integrity, and where to plant yourself has outlasted every job his ...

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The Pursuit
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There is a version of the athlete story that gets told over and over, and it goes like this: you play the game until the game is done with you, and then you ...

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All of Him — Jimmy Sotos | 248 Cover Story No. 01
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Cover Story No. 01 — Jimmy Sotos on coffee, brand, and the eight versions of himself. From Ohio State basketball to Netflix Perfect Match Season 4.

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You Don’t Get the Audience Just Because You Have the Name
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How Chicago Bulls VP of Content Luka Dukich built a 30-person team, adopted creator tactics from MrBeast, and proved legacy brands must earn every view.

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NIL Didn’t Break College Sports. It Turned the Best Programs Into Professionals.
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For years, the loudest criticism of NIL has been simple:“This is just pay-to-win.” But that argument misses what’s actually happening on the field. ...

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Why You Should Share Your Story with 248
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Most people carry a story worth telling long before they ever think of themselves as a “creator.” It lives in early mornings carved out before work, in late ...

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Creating Clarity in Crowded Spaces: Cindy Bryan on Wellness, Motivation, and Elevating the Right Stories
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Cindy Bryan has dedicated her career to helping individuals and organizations cut through the noise and focus on what truly matters. As a Growth Partner with ...

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A Place for the Pursuit
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I don’t remember a single moment where this idea hit me. No spark. No “this is it.” It was slower than that. Years of conversations. Years of listening ...

248 Collective
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